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 We work with you to integrate retail channels to achieve a consistent “customer journey”, a top three challenge for many aspiring integrated retailers. We work with you to leverage retail channels to up sell and cross sell related, relevant products. We are specialists and leaders in Direct Marketing (DM) and Customer Relationship Management (CRM): customer segmentation, demand generation, maximising campaign yield, customer engagement and retention. We have project managed the development of concept stores and rebranding. We look for commercial partnerships to develop propositions and take-to-market strategies. We are experts in Order to Cash management efficiency programmes. And we have in depth understanding of Fulfilment, Delivery and Returns performance improvement programs.
Put us to the test, call now on 0700 590 8932.
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Develop your customer's journey |
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 Should you embrace social networking or not? How will it fit with your proposition? How can you make it work to your advantage and fit with your customers' lifestyle, expectations, their thirst for information and their willingness to share information and experiences?
Social networking sites are part of your customers' every day activities. Recommendations and product reviews are becoming increasingly influential.
Think out of the box and leverage smart thinking, engage now with Retail Pragmatist to develop your approach.
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Balance Capability with Ambition |
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Doing the latest thing with your online store or bluecasting is no good unless it is balanced by an internal capability to deliver on the promises and expectations made...
 Retail Pragmatist has developed a Maturity Model based on key capabilities across the organisation whether they are "traditionally innocent" or are "pioneering excellence".
This ready-to-roll modelling enables a rapid evaluation of current capability and comparison with board strategic ambition which results in gap identification and priorities for business change. It identifies how developed businesses are in each of 9 competence areas and therefore highlights organisation imbalance.
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Retailers who are slick at shifting between channels as customers switch will achieve differentiation in the coming years...
- Product complexity and a more knowledgeable consumer are driving expansion of options in retail and distribution channels.
 Retailers face the difficult decision of determining which channels to select to best service a market and ultimately the customer as different markets may need to be served by different cost routes.
Customers will expect to be able to change channel mid-transaction and either start, complete or refer to information from a second channel whilst the majority of the transaction is completed in a primary channel.
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"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives." William A. Foster
Customers expect quality.
They expect that the right hand knows what the left hand just did. And they hate it when things fall through the cracks. Retail Pragmatist can help create process that bridges those gaps between internal functions and builds a seamless brand experience throughout the customer journey.
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Trading through individual traditional channels such as high street store bring a like for like level of sales and business performance. Introducing new channels such as web, and, to a reduced extend mobile due to its infancy, brings an additional uplift... INTEGRATING ALL CHANNELS to create a seamless shopping experience is the next level: 
It creates a halo effect over sales such that any customer who trades through more than one channel is far more likely to spend more, shop more frequently, and be more loyal and therefore stay with you longer.
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Ambition v Capability Analysis |
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 Tailored to clearly articulate your ambition for your business across nine essential building blocks for a multi channel reatielr. The method also establishes your capability to meet your ambitions, identifying gaps to fill with a prioritised action plan. The diagnostic quickly establishes consensus on the way forward.
capturing ambition, evaluating capability, identifying gaps, developing plans, delivering solutions...
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Multi-Channel Retail Roadmap |
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We arrive prepared, ready to talk about you.
To ensure timely delivery of results, it is important to understand and avoid the pitfalls of some of the more traditional consultancy approaches.
 The MultiChannel ACTIONTM approach and supporting models and maps are all prepared - our clients do not pay for us to prepare our base study material once the project has started.
Our senior team are experienced both as Retail Directors and Blue Chip Consultants - our thinking is grounded in live experience of having managed significant multi channel change before. We focus our learning specifically on our clients’ nuances not our core discipline when we deliver our projects.
We hit the ground running and can provide rapid, impressive results by next month’s board meeting. Our action plans are achievable, and enable you to deliver on the promise you make at that meeting. And we understand that being able to do this matters.
A lot.
Evaluate today’s investments against Retail Pragmatist’s multi-channel retail roadmap – are you future proof?
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Welcome to Retail Pragmatist! |
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Retail Pragamatist has one aim - to help retailers build future proof, channel integrated propositions through pragmatic, focussed and visionary strategic plans.
In a nutshell….
Integrated Retail Channel Maturity
 Most retailers now manage some complexity of multiple channels; however their ability to exploit the synergies of multiple channels to market are hampered by the lack of a full business picture of maturity and plan for developing balanced capability across all functions.
Retail Pragmatist’s latest development is a multi channel maturity model enabling retailers to identify their current and desired position on the industry wide model, and create a pragmatic action plan to get quickly to their desired state, at low cost.
Call 0700 590 8932 for more details.
Business Wide Integrated Channel Process
Customers are asking questions like "How can I return this online order in store?" and "Can I buy the extended range in store?"
If you are still asking your business the same questions Retail Pragmatist can help. Quickly.
We have developed a propriety enterprise wide process map showing all steps across all multi channel retail processes with phased development to help get there in manageable chunks of capability. It takes just a few days to compare your business capability against the map and assess the scale of the task.
Call 0700 590 8932 now to get started today.
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What We Do 
